Our purpose and beliefs

The team at Make Real are pioneers, explorers and innovators. Our purpose is to inspire, immerse and enable people to grow – at work, at home and on the move.

We believe that immersive digital products are transforming the way we work, play and learn. We make virtual reality experiences, augmented reality devices, collaborative ‘serious games’ and other tools that support new types of work, play and learning.

Smart learners, collaborative innovators and self-directed humans are the work-force of the future. We’re here to help organisations serve them, here, now and into the future.

Our depth of experience

The founders of our parent company – Makemedia – come from military simulation, triple-A gaming and web development backgrounds.

As Makemedia increasingly focuses on digital products for large-scale data-driven transformation initiatives, Make Real was established to grow into the immersive digital product market.

Our leadership team has strong established relationships with a range of specialist partners in hardware and software development including Oculus, HTC, Sony and Unity as well as partner studios specialising in film and 3D modelling.

Our Customers

External Team

Robin Scott

Managing Director

As one of the founding partners of the business, Robin has spent over ten years building the foundations that allow the business to thrive today. When not managing the day-to-day of governance of the business, he spends much of his time working with existing and potential partners to develop project ideas that are valuable, impactful and measurable.

Having received a 1st class BSc Honours Degree in Electronic Imaging and Media Technology, Robin has a lifelong passion for the use of technology in communicating ideas, learning and brands.

Prior to founding Make Real, Robin worked with visual systems in the simulation industry, working for large aerospace companies. Following this he spent 6 years working in the gaming industry. He also has considerable experience in the delivery of large-scale software products in the publishing industry.

Ben Dykes

Client Services Director

As one of the founding partners, Ben has spent over 10 years overseeing the big picture and plans for our client partners. With a strong commercial head and a technical background, Ben brings the strategic thinking required throughout the life of a successful project.

Following an Industrial Design BA from the University of Teesside, Ben started his career in the world of Military Flight Simulation as an engineer at Evans and Sutherland, one of the most pioneering computer graphics companies founded in the 1960’s.

Working on a wide range of industry-leading image generator and display system technology, this experience would prove invaluable as Make Real grew as a specialist VR & Immersive business.

Sam Watts

Director of Immersive Technologies

Sam is actively engaged in the immersive technology community, living his passion for VR and games. Focused on delivery and deployment of Make Real products, he ensures that Make Real’s production teams are fully aligned with customer needs and that quality is assured.

In previous leadership roles, Sam has delivered and supported dozens of digital products at Zynga, NCsoft, Kerb and Epic. Clients have included BBC, Channel 4, EDF Energy, Sky and Sony PlayStation.

Sam’s commitment to the VR community means that he is an in-demand panelist and commentator on the emergence of VR. Maintaining close relationships with industry leaders such as Oculus, HTC/Valve and Sony, Sam also ensures that Make Real has early access to all key emerging technologies.

Development Team

Geoff Cullen

Design Director

Ever since he can remember, Geoff has made games. As Make Real’s Design Lead, he works closely with clients to design elegant products that embody our mantra of ‘serious fun’. Geoff ensures that Make Real’s design process always engages clients, and leverages appropriate technologies.

Before joining Makemedia in 2011, Geoff held senior production roles at Disney where he worked on a series of award-winning triple-A titles including Split Second and Pure.

Bringing a deep understanding of digital product design through dozens of innovative products, Geoff is also currently establishing an Immersive Digital Product Design apprenticeship to grow new talent.

David Lyne

Development Director

With an immense wealth of digital product development experience across diverse sectors – from aerospace and defence to construction and energy – Dave possesses strong creative insight into how technology can immerse users. He ensures that our products are about the ‘experience’ rather than the technology.

Over his fifteen years in technology, Dave has solved many complex challenges involving projection, head-mounted displays, networked tablets, AR (Augmented Reality), VR, 3D models, environments and a range of game-based interaction models.

With a BSc in Visualisation, Dave continues to be fascinated by the challenge of making the complicated simple.

Pete Newing

Senior Designer

Pete has been designing games professionally for more than a decade and joined Make Real with a burning desire to create more impactful and immersive experiences. From initial concept right up to final polish before delivery, Pete’s keen eye for detail ensures the design and creative direction of our products results in the most enjoyable experience for the user.

Prior to joining the team, Pete has been responsible for the design of numerous mobile and console titles for clients including Microsoft (Xbox), Activision, Sega, Disney, 505 and many more.

Nicola Birtwistle

Senior Developer

Nicola has worked as a Researcher at the BBC on programmes such as Tomorrow’s World and Child of Our Time, as well as on top grossing mobile games such as World of Warriors (App Store Editors’ Choice worldwide). In addition, she has developed apps and games for the Microsoft HoloLens, PlayStation 4, Samsung Gear VR and Oculus Rift and has a Masters degree in AI and Robotics. The common underlying thread is a love of and a drive to work with the latest technology.

Steve Leney

Senior Artist

Steve has worked in the video game industry for over twenty five years, taking senior and lead roles at Mindscape, Bullfrog, Electronic Arts, Criterion Games and Relentless Software. His knowledge of 3D and 2D art production ensures accurate schedule and pipeline planning, whilst maintaining the highest quality possible.

Harrison Perry

Junior Developer

Harrison is a recent university graduate from Kings College, London, where he studied computer science—convincing his dissertation supervisor that Unity was a better home for his final year project, focused on AI.

He was discovered by Make Real having attended the Oculus Rift + Touch 24hr Hack-a-thon organised as part of the Brighton Digital Festival TOMTech vrLAB series of events hosted at The Old Market theatre, saving him from a life of drudgery as a mobile phone sales assistant.

Let’s work together