Our purpose and beliefs

The team at Make Real are pioneers, explorers and innovators. Our purpose is to inspire, immerse and enable people to grow – at work, at home and on the move.

We believe that immersive digital products are transforming the way we work, play and learn. We make virtual reality experiences, augmented reality devices, collaborative ‘serious games’ and other tools that support new types of work, play and learning.

Smart learners, collaborative innovators and self-directed humans are the work-force of the future. We’re here to help organisations serve them, here, now and into the future.

Our depth of experience

The founders of our parent company – Makemedia – come from military simulation, triple-A gaming and web development backgrounds.

As Makemedia increasingly focuses on digital products for large-scale data-driven transformation initiatives, Make Real was established to grow into the immersive digital product market.

Our leadership team has strong established relationships with a range of specialist partners in hardware and software development including Oculus, HTC, Sony and Unity as well as partner studios specialising in film and 3D modelling.

Our Customers

Leadership Team

Robin Scott

Robin Scott

Managing Director

As one of the founding partners of the business, Robin has spent over ten years building the foundations that allow the business to thrive today. When not managing the day-to-day of governance of the business, he spends much of his time working with existing and potential partners to develop project ideas that are valuable, impactful and measurable.

Having received a 1st class BSc Honours Degree in Electronic Imaging and Media Technology, Robin has a lifelong passion for the use of technology in communicating ideas, learning and brands.

Prior to founding Make Real, Robin worked with visual systems in the simulation industry, working for large aerospace companies. Following this he spent 6 years working in the gaming industry. He also has considerable experience in the delivery of large-scale software products in the publishing industry.

Sam Watts

Sam Watts

Operations Lead

Sam is actively engaged in the immersive technology community, living his passion for VR and games. Focused on delivery and deployment of Make Real products, he ensures that Make Real’s production teams are fully aligned with customer needs and that quality is assured.

In previous leadership roles, Sam has delivered and supported dozens of digital products at Zynga, NCsoft, Kerb and Epic. Clients have included BBC, Channel 4, EDF Energy, Sky and Sony PlayStation.

Sam’s commitment to the VR community means that he is an in-demand panellist and commentator on the emergence of VR. Maintaining close relationships with industry leaders such as Oculus, HTC/Valve and Sony, Sam also ensures that Make Real has early access to all key emerging technologies.

Geoff Cullen

Geoff Cullen

Design Lead

Ever since he can remember, Geoff has made games. As Make Real’s Design Lead, he works closely with clients to design elegant products that embody our mantra of ‘serious fun’. Geoff ensures that Make Real’s design process always engages clients, and leverages appropriate technologies.

Before joining Makemedia in 2011, Geoff held senior production roles at Disney where he worked on a series of award-winning triple-A titles including Split Second and Pure.

Bringing a deep understanding of digital product design through dozens of innovative products, Geoff is also currently establishing an Immersive Digital Product Design apprenticeship to grow new talent.

David Lyne

David Lyne

Technology Lead

With an immense wealth of digital product development experience across diverse sectors – from aerospace and defence to construction and energy – Dave possesses strong creative insight into how technology can immerse users. He ensures that our products are about the ‘experience’ rather than the technology.

Over his fifteen years in technology, Dave has solved many complex challenges involving projection, head-mounted displays, networked tablets, AR (Augmented Reality), VR, 3D models, environments and a range of game-based interaction models.

With a BSc in Visualisation, Dave continues to be fascinated by the challenge of making the complicated simple.

Let’s work together